Getting media coverage

Use your University’s and community partners' communication channels to get the word out to the local press about the event. If your event will be open to the public (instead of consisting entirely of school groups), you'll want to promote in advance to bring folks out. If it's for school groups only, you still may want to contact local news media — it's a fun story to cover! 

See below for examples of written and televised news stories about Virginia Tech's Flip the Fair at the Melrose Branch Library in Roanoke, Virginia.

Written media coverage:

“Shaking Up Science: Library programs help researchers communicate with new audiences.” American Libraries.

“Flipped Science Fair Inspires Youngsters, Enlightens Graduate Students.” International Joint Commission.

"Science fair has a different twist." Cardinal News.

“Graduate students vie for top prizes in science fair with a twist.” Virginia Tech News.

"Flip the Fair 2025 Inspired Young Minds and Future Scientists from Roanoke City Public Schools." Center for Communicating Science Newsletter.

"Flip the Fair: Science Communication, Outreach, and Empowerment in One Package." Center for Communicating Science newsletter.

Video media coverage:

“'Flip the Fair' returns for its fourth year to introduce STEM to younger generations.” WFXNR News.

“Flip the Fair 2025.” Roanoke Valley Television.

"Virginia Tech Graduate Students present research as science fair projects." WFXNR News.